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With the competition between businesses more aggressive than ever, marketing a business may seem like a daunting task. Especially with social media being one of the main areas of business marketing. That’s where we can help!

This site will be updated regularly with expert articles from all around the internet to help you expand and market your business on a budget to put you ahead of everyone else!

There’s more to Botox than just cosmetic treatments

Skin Rejuvenation TreatmentsIt’s proper term is Botulinum Toxin (BT) and there’s more to Botox than simply delivering aesthetic benefits. In fact, in recent years this product has been recognised as a solution for preventing severe migraines.

A trial of more than 1,000 patients commissioned by Migraine Action showed that Botox can dramatically help to reduce the frequency of migraine headaches. Though the trials are not claiming that the use of BT is not a total cure, it did reduce the number of attacks by migraine sufferers, which in turn improves their quality of life.

Botox can also be used in other medical treatments including excessive sweating (hyperhidrosis).

Cosmetic Treatments

In cosmetic terms, Botox injections help to keep the skin looking younger and healthier by reducing the effects of ageing. As an aesthetic treatment, Botox is becoming increasingly popular in the UK as more and more people are investing time and money in trying to look as young as possible. Small doses of Botox will reduce the appearance of lines and wrinkles on the face. The treatment is virtually painless and is quick to apply. The effects are can usually be seen after around 3 days but the treatment does wear off in due course and so repeat treatments are required.

Whether you require Botox treatments for aesthetic or medical reasons, the treatment is the same. The product is injected directly into the patient’s problem area. The treatment will normally last between three and four months, depending on the individual. It is important that these treatments are carried out by fully qualified practitioners, like Dr Neil White of Laserase Wales, who medically trained.

Sadly, despite laws and regulations, a number of cosmetic clinics deliver Botox treatments event though their practitioners do not have the appropriate qualifications or experience. This is one of the reasons why Botox has started to get a bit of a bad name with some disasterous examples of treatments that have gone horribly wrong, principally through the administration of an incorrect dosage.

Different Methods of Masonry Cleaning for Conservation Architects

masonry cleaningFor people involved in conservation work, the cleaning of masonry structures can be a real headache.  No matter what the structure is made from ie stone or brick, the cleaning work needs to be carried out correctly to prevent any damage being caused to the masonry.

 Ongoing Maintenance

Effective, ongoing maintenance will go a long way to ensure the building facade is kept free from the accumulation of dirt.  The benefit of this approach is that it allows the natural weathering process to take place.   Sometimes, the cleaning process if not applied correctly, can result in the destroying of the protective coating surface of the building.   In fact, micro-organisms can grow just as easily on a clean surface as it can on a weathered one.  Protective coatings should also be avoided as these can affect the way the masonry absorbs and releases moisture, to the detriment of the surface finish.


Before deciding on the cleaning method for a specific surface, then firstly the company carrying out the work needs to carry out an inspection to understand what type of dirt or micro-organisms are attached to the building.  This is important to ensure that the cleaning process will not damage the masonry or other substrates.   It’s also vital to know what materials make up the surface as they could have come from different periods in history and so will require different treatments.

Professional Services

In other words, one single cleaning method will not be appropriate for all of the different types of stone or brick that can be found on buildings across the UK.  This is why is it important to employ the services of a specialist facade and masonry cleaning organisation such as APT-ICC, as they will have the experience and knowledge to know which cleaning methods ar the most appropriate according to the surface finish and type of dirt on the building.


K Render cleaningThese days, one of the recommended ways of cleaning k-render surfaces of commercial buildings is to enlist the service of specialists that use professional cleaning techniques to get the job done. There are however a variety of techniques which should be applied to different surfaces and you should be sure to select the one most suitable to your property facade.


Vacuum Transfer Systems

One of the most common specialist cleaning techniques is vacuum transfer system.Vacuum systems can be used to clean and remove sludge, liquid, moss, algae and other materials from the K-render surface.

The reason that specialist cleaning techniques are important in cleaning k-render surface of commercial buildings are as follows:

Specialist cleaning techniques are very useful in removing discolorations, algae, dirt, and moss growth on the surface of commercial buildings. They are helpful in refreshing and rejuvenating the building to improve its aesthetics. Adjustable pressure and vacuum cleaning can be used on all types of reduced surfaces. These help to deal with sensitive areas where harsher cleaning materials will not be appropriate.

K Render Cleaning

K-render surfaces can be cleaned so that they appear as if they have just been freshly painted. Specialist cleaning services can be employed to clean pretty much any hard surface areas. This affords commercial building surface to have access to a thorough cleaning which would not have been otherwise impossible.

Specialist cleaning techniques will add to the aesthetic value of a surface. These will restore the surface to its orignal condition and state of cleanliness and can be completed within a short space of time.

Enlist the service of professionals today, organisations such as APT-ICC, to deal with the build up of dirt, algae and moulds on k-render surfaces and transform the look within a short time.

What is the role of the UK government’s building research establishment?

Building research establishment


The BRE  helsp to reduce the environmental impact of building at all stages, including planning, design, through to refurbishment or end-of-life proposal. Through innovation, research, and testing, the BRE can help to generate new ideas, see them through, and ensure complete, with a huge variety of different projects. Overall, the BRE’s involvement in any project ensures that environmentally friendly, healthy, safe, high quality buildings and communities are created, while also going above and beyond the legal and social requirements.

As a unique and independent source of industry knowledge, the BRE are able to offer their services to the UK government, along with local governments and non-UK governments, on all areas of the built environment. The BRE provide independent testing and certification for a number of products and services, such as structural testing, fire testing and environmental testing. The BRE developed the BREEAM certification which sets the standard for best practice in sustainable building design. With support from the government, the BRE have extended the BREEAM family to include specific schemes for healthcare, educational, and community building. The BRE also carry out essential research, in areas such as fire safety, to help the continuous development of UK building regulations. Along with this, the BRE advise the government on essential actions needed to achieve the target of 80% reduction in carbon emissions by 2050.

Does The BRE have an effect on the UK housing sector?

In the housing sector, the BRE conduct UK house condition surveys that provide data on the likely impacts of particular housing strategies, as well as the performance of the housing stock, determining on behalf of housing associations etc. how something like cavity wall insulation and new energy saving measures may result in carbon reductions or cost savings.

The BRE are able to identify areas where energy savings can be made, and advise the government and housing associations etc. on the best way to do so. Their innovation and research also allows them to continually develop new ways in which energy can be saved and carbon emissions reduced, one of which means consistently upgrading existing houses in order to meet sustainability targets. However, many older houses are within rural and low-income areas, meaning very little people can afford the necessary upgrades to make their household more carbon friendly; which has lead to the introduction of government initiatives like the ECO programme and the Green Deal.



Surveying services for Housing AssociationsSurvey or land surveying refers to the technique, profession and the process of accurately determining the three dimensional position of points as well as the distances and angles between them. Surveying services can also be defined as the art of making use of all the essential measurements to determine the relative position of points or physical and cultural details on, above or below the earth’s surface.


Architecture refers to both the process and product of planning, designing and construction of buildings and other physical structures. An architectural drawing is a technical drawing of a building. It is used for developing designing idea into a useful proposal and it can also be use to pass information, ideas and concepts to the third party

Architectural Services


Architectural drawings are useful for scheduling and budgeting of the project before the commencement of construction process. Architectural drawings of buildings are also useful to individuals. It is of great advantage in communication design ideas and concepts. It can also be used to convince clients about building designs.


Some of the available architectural designs are Working Drawings, Survey Drawings, Presentation Drawings and Record Drawings. There are many others based on the level of details that are required.


Architectural house plans can be defined as a representation of dream house in pictures and images. House plans should be developed to fit your family’s lifestyle. This should be the crucial goal while you are designing your house.

Planning Services


Planning services have the responsibility of planning the layout of a place. Planning services help to organize the structures and arrangement of a town or city. It identifies the location of roads, parks, landscapes and other important public places.


UK housing association cannot do without all these services as they play essential roles in maintaining a good layout, design and acceptable patterns. Professional help is always needed by developers to be able to take the right step in the right direction. These play significant roles in starting construction of buildings and planning of structure of a town or locality.


As UK Housing Associations are considered to be RSL’s (Responsible Social Landlords) then they need to be sure that they get the best value for money when it comes to project management and development.   One of the best options is to work with a Community Interest Company such as Integrated Energy Services who has experience in managing projects as well as in securing grant funding in order to help Housing Associations to deliver on their plans.

Legal risks of using social media in the workplace

Social media in the workplaceSocial media networks like Facebook, YouTube and Twitter have changed the way that people interact with each other.  Social media has now become a part of our modern day world. However, the social media activities of employees cam cause problems, creating a wide range of legal challenges for the employers who are need to control the risks to their organisation.


Complaints and Harassment

When employees get together to communicate, there are often instances of inappropriate behavior. With the increasing usage of social media in the workplace, the human resources departments of companies are receiving more and more complaints about harassment or offensive statements made online. No company owner wants to be seen as the  Facebook police but they will have to investigate on this matter, which can, in some instances, cause legal problems.

In some companies, managers are asked to make decisions without considering the sex, race or other discriminatory factors affecting employees. However, if a particular manager has so many social media friends, who are also employees in the same company,  serious issues may arise. For example, if a friend of that manager gets a promotion and another employee who is not a friend doesn’t, the second employee may feel that he or she has been discriminated against. At present, there is no statutory legal guidance from the courts to deal with such matters.  That’s why many company owners ask supervisors or managers not to connect with employees as friends on Facebook.

Disciplinary Issues

Increased use of social media networks within a company can create a wide range of disciplinary issues as well. Many people use social media networks to discuss popular topics such as politics, family and sports. You can also find negative employee postings about the company on these networks, which might lead to an employer having to take disciplinary action. But when the company tries to look into the social media behavior of employees, it can create privacy issues.  It’s virtually a no win situation for the employer unless you have a robust policy in place that is communicated to all employees and monitored on a regular basis.

Restricting access to the social media networks is an option for businesses of all sizes.  In some organisations, the use of social media is part of the employees’ day to day work and so it is much harder to manage and control.  Sensible guidelines and clear rules about the use of social media  in the workplace and a statement that covers procedures for employees who do post negative comments about their employers should be put in place and checked by a HR professional. See the FREE ebook from hchr for further details).  After all, if an employee was quoted in the press saying negative things about your organsiation, then you would take the appropriate action; so why not implement the same policy when it comes to social media comments.

A Bespoke Fiited Kitchen – The Ultimate Kitchen Dream

Handmade Bespoke Fitted KitchensHave you ever noticed how as soon as the price is near the ‘top end’ the item, whatever it is, suddenly becomes ‘bespoke’!

It seems that the word bespoke is used to justify any high price tag and as such has been misused over the years so it has lost its true meaning.

Take the fitted kitchen market for example where this term is far too often misused!

Celtic Heritage Kitchens is a business that supplies bespoke kitchens so what is different about this type of small business compared to the multinationals who also claim to supply ‘bespoke’ kitchens.

The first thing you need to be aware of is that many of these national companies will brand their top of the range kitchens as bespoke because of the perceived value to the customer.

When they are manufacturing the kitchens using superior materials that may thicker and stronger the kitchens suddenly become bespoke whereas the general definition of bespoke is ‘custom made’.

When the word was first used it was in the tailoring industry when customers could order bespoke suits, i.e. custom made for the individual customer.

Then over time other industries started using the word to refer to products or services that where tailor made and unique to each customer.

In the fitted kitchen industry it is now totally misused by a lot of kitchen manufacturers so buyers beware.

So, a truly bespoke kitchen is one that has been designed and made to your unique requirements. When you have the budget and desire a dream kitchen this is when you want truly bespoke so that each individual part of the design and function of the kitchen looks and works exactly the way you imagined it during the design stage.

Bespoke means you can have that breakfast bar curving around the corner with a perfect fit because it is handmade and and allows for all of the lumps and bumps present on any floor, wall, or any other part of your building.

Bespoke also means you can have any finish that you desire no matter how outrageous or wrong! When you buy off a manufacturer you are limited to their range of finishes whether it be materials, colours or trims.

On the other hand a bespoke kitchen means you choose everything. Materials, colours, trims, functionality, everything.

Handmade kitchens are not within everyone’s budget because they are labour intensive as a craftsman has to handcraft your kitchen but at least you will know that your kitchen is one of a kind and that every unit and fitting will fit perfectly into the kitchen space provided rather than shoe horning a manufactured unit into an uncompromising space.


Author Bio: Hugh has been hand crafting kitchens and other pieces of furniture for more years than he cares to divulge. As the owner and director at Celtic Heritage Kitchens he has been delivering bespoke kitchens across the whole of the UK for over 30 years.

If you want to know more about bespoke kitchens or Celtic Heritage Kitchens you can find more information here … www.celticheritage-kitchens.co.uk



first aid training courses

First Aid At Work Training Courses For Businesses

As an employer one of the things all business owners face is living up to their responsibilities and that includes the health and welfare of their staff, their employees.

Once your business starts to grow in size regulations state that you must have competent first aiders and in the UK that means having some of your staff attend ‘First Aid at Work’ training courses that are delivered by authorised training providers.

Up until recently that meant attending first aid training courses approved by the HSE but this has now changed and companies such as First Rate Training now achieve their compliance through the Highfield Awarding Body in the UK.

There are a wide range of first aid training courses depending upon the needs of the business and some of the courses include:

  • 1 Day Emergency First Aid
  • 3 Day First Aid at Work
  • 2 Day First Aid Refresher
  • Annual First Aid Update (½ Day)
  • Basic First Aid (½ Day)
  • 12 Hour Paediatric First Aid
  • 1 Day Sports Specific First Aid
  • Automated External Defibrillator

Depending upon the type of business you run and the number of employees your business has you will find one or more of these first aid courses are compulsary for your business.

In the video below one training provider is explaining why first aid training courses at work are important for all business owners.



When developing and growing any business your staff and employees are key to your success so their health and welfare will help increase your profits as they recognise the fact that you care and from an operational point of view a quick response from a fully trained competent person can minimise lost days off work and potentially minimise the injury.

So whilst there may be a cost to your business you have to take into account the cost to your business if you didn’t have a first aider in place?

Ongoing Training

Like everything else in business and training your first aiders will also be required to keep up to date and will need to attend refresher first aid training courses to enure they remain competent and can respond to any first aid needs in your business.

As a business owner it is your responsibility to ensure your staff are safe and protected so it is important you find out your responsibilities for your type and size of organisation.

Author Bio: Paul delivers first aid training at work courses and a variety of other first aid training courses for First Rate Training, a training company based in South Wales. First Rate Training work with businesses in the UK and provide training courses throughout the UK to ensure they are compliant with the latest legislation.

Six Tips to Market Your Acne Laser Treatment Clinic

Acne laser treatmentMarketing any business, let alone a laser acne treatment centre, is never easy.  There are so many different options and tools available, some that cost a lot of money and others that are time consuming.  It’s no wonder many business owners become confused and struggle to market their business effectively given all of the possibilities.

Here are six tips to help you focus the marketing for your laser acne treatment business:

Tip 1 – Understand Your Customers

This is the starting point and the most crucial element in your marketing strategy.   Do your research as the more accurate the information you have, the more targeted your messages will be and it will be easier to sell your treatments to your potential clients.  Look at key areas such as demographics,  purchasing trends and behaviours and competitor information.  This information will help to make educated decisions and to get started on a marketing plan.

Tip 2 – Be Aware of your Operating Environment

In addition to knowing your customers, you also need to be mindful of the environment in which you are operating your acne laser treatment business.  For example, in a recesssion, laser treatments may be considered as a luxury service and so it will be vitally important to promote the health and psychological benefits of the treatments.    You should also keep up to date with the latest developments in laser technologies and ensure that you are promoting your own modern machines.

Tip 3 – Tailor Your Service to Your Customer

Make sure your treatments are in line with what your customers want and not those that you prefer delivering.  Position yourself as an authority so that your clients trust you and see you as an expert.  Video is a great way of doing this, like the one below from Dr Neil White from Laserase Wales.


As you can see, this video talks about the causes of acne and the variety of treatments available on the market, including laser treatments for acne.  As a practising GP, Dr White has positioned himself as an expert in his field, giving him and his business a true sense of authority.

Tip 4 – Target Your Advertising and Communications Messages

Running a few random newspaper adverts, simply isn’t enough in this day and age of online communications.   Your potential customers will be receiving thousands of marketing messages every day and so for yours to stand out they need to be clear, eye-catching and relevant to your target audience.   Using images, vidoes and special offers will help along with the expert positioning as mentioned previously.

Tip 5 – Make Sure Your Staff is Well Informed

Your staff are your most important asset and you will no doubt be looking after them through training and other personnel incentives.  But it is also important that your staff are fully aware of your marketing messages, target audiences and all other information such as new treatments or special offers.   Your employees are usually the face of the company and so should be acting as your ‘sales force’ at all times.  They need to be informed in order to achieve this goal.

Tip 6 – Have a Sensible Pricing Strategy

You need to set your price at the right level.  Laser treatments are usually considered to be expensive and so you need to focus on the huge benefits of your treatment so that the price almost becomes irrelevant.   As the treatments are specialised, you are not going to be selling to the mass market and you shouldn’t undersell your high value service.  However, by offer deals and discounts, you will attract people who may initially be put off by the prices of the treatments.